Valorización de recursos en espacios naturales

From an environmental point of view, the Algarve-Alentejo-Andalusia (AAA) Euroregion presents important landscape, historical, cultural and natural values which represent one of the major advantages of the territory. However, management of this heritage needs for joint cross-border solutions to hazards and risks that threaten wealth creation. Balancing preservation and protection of natural and cultural heritage and promoting sustainable socioeconomic development is a major challenge for protected areas. It not only means to make optimal use of natural resources and maintain ecological processes and biodiversity, but also to respect the socio-cultural authenticity of local communities, and to provide socioeconomic benefits to local population and stakeholders. The general objective of the project is to identify and promote traditional and natural products/services related to the territory (protected areas) on the basis of their contribution to regional development. To that aim the project envisages the exchange experience and cooperation implementating a single policy strategy for natural, gastronomic and cultural resources and increasing the number of visitors and overnight stays. Main activities: WP 1. STRATEGIC PLANNING OF TERRITORIAL RESOURCES - Identification of key territorial resources to be promoted - Research work on territorial resources development potential - Strategy to promote traditional products / services of protected areas WP 2. STIMULATING TERRITORIES - Identification and awareness raising activities aimed at local businesses - Capacity building activities - Networking: transboundary routes – circuits – partnership – marketing - Promoting and strengthening activities related to territorial quality labels such as Parque Natural de Andalucía WP 3. PROMOTION ACTIVITIES - Cross-border promotion activities (workshops, seminars, markets, tastings, fairs, local markets and short distribution channels) - Use of ICT to improve information provided to visitors - Social media WP 4. PROJECT MANAGEMENT AND COORDINATION WP 5. COMMUNICATION ACTIVITIES